Benchmarking
Institutional benchmarking, built for an industry that never had it.
One benchmarking discipline, three lenses — a property’s weekly score, the market forces behind it, and the portfolio view above it. Measured against national, regional, metro, and local comp sets — the same methodology at every altitude, powered by the LAB Platform™.
The Benchmarking Line
One discipline. Three altitudes.
From a single location to an entire portfolio — the same benchmarking engine, extended lens by lens.
The property
Now piloting
“How am I performing?”
LAB Index™
A weekly comp-set benchmark — your property indexed against an anonymous, curated peer set across six core KPIs: RevPASH, Average Check, Prime Cost, Market Penetration, CPLH, and Covers. The score.
The market
In development
“Why — and what’s coming?”
LAB Report™
Narrative research on the sector forces moving the numbers — demand, labor, cost, and competitive dynamics — so the benchmark arrives with context, not just a figure.
The portfolio
In development
“How does the whole book look?”
LAB Portfolio™
Cross-holding benchmarking for sponsors managing multiple assets — every property on one scale, outliers surfaced, and value-creation priorities ranked across the portfolio.
LAB Report and LAB Portfolio run on the same engine as LAB Index — the methodology proven at the property level, extended to the market and the book.
The Property Lens · LAB Index™
The benchmark the industry has been missing.
LAB Index™ delivers weekly anonymous comp-set benchmarking across six core KPIs — your property indexed against a curated peer set, so you know exactly where you stand in the market, not just against last year. Modeled after the institutional benchmarking infrastructure lodging has had for decades. Built for restaurants, nightlife, and hotel F&B. Board-ready. Every Wednesday.
Core KPIs
Six metrics. One market position.
01
RevPASH ★
Revenue Per Available Seat Hour — the primary efficiency metric.
02
Average Check
03
Prime Cost
04
Market Penetration
Your share of covers in the competitive market.
05
CPLH
Covers Per Labor Hour — the productivity multiplier that drives margin.
06
Covers
Total guests served on a weekly basis — your volume position relative to the comp set.
★ RevPASH is the cornerstone metric. Every other KPI is read in relation to it.
The Market Lens · LAB Report™
In development
Why the numbers are moving — and what’s next.
Narrative research on the sector forces behind the score — demand shifts, labor and cost pressure, and competitive dynamics across your markets. Where LAB Index tells you where you stand, LAB Report tells you why, and what’s coming. In development; the early-access cohort is forming now.
The Portfolio Lens · LAB Portfolio™
In development
The whole book, on one scale.
Cross-holding benchmarking for sponsors and multi-unit operators — every property on the same LAB Index scale, outliers surfaced, and value-creation priorities ranked across the portfolio. The property lens, elevated to the portfolio. In development; the early-access cohort is forming now.
Early Access
Shape the benchmark before it ships.
LAB Index is piloting now; LAB Report and LAB Portfolio are in active development. We’re building the research line with a small founding cohort of PE-backed operators and sponsors — design partners who get first access and a hand in what gets measured.