AnalysisLAB

The LAB Council

Senior leadership guiding AnalysisLAB’s work across the experiential economy.

AnalysisLAB operates as a senior-led advisory practice guided by a council of strategic insiders whose experience spans restaurants, nightlife, hotels, F&B, gaming, and financial infrastructure. Each member brings direct command over a domain where capital deployment, operational performance, and development economics intersect.

Client engagements are led directly by members of the LAB Council and supported by specialized analytical resources assembled for each mandate.

AnalysisLAB accepts a limited number of mandates each year to ensure direct Council engagement and the highest level of strategic oversight.

AnalysisLAB accepts a limited number of mandates each year to ensure direct Council engagement and the highest level of strategic oversight.

Council Mandate

The LAB Council guides the firm’s advisory work, analytical frameworks, and research initiatives supporting capital deployment and operational performance across the experiential economy.

Domain Coverage

The Four Pillars of Industry Command

Coverage across the experiential economy.

Pillar 01 · Northwest

Restaurants + Nightlife

B Brian Martin

Operating economics
Venue performance
Capital structuring

Pillar 02 · Northeast

Hotels + F&B

Dr. Afshin Kateb

Asset strategy
Development economics
Investment structuring

Pillar 03 · Southwest

Gaming + Casinos

Varun Nayak

Analytics & modeling
Revenue optimization
Resort performance

Pillar 04 · Southeast

Outsourcing + Offshoring

David Schnitt

Outsourcing
Offshoring
Financial architecture

Council Members

The Council

BBM
Restaurants + Nightlife
B Brian Martin

Founder of AnalysisLAB. Restaurant and nightlife economics, capital structuring, and financial command systems.

View Bio
AK
Hotels + F&B
Dr. Afshin Kateb

Hotel development, asset strategy, and large-format F&B operations for hotel, mixed-use, venue, and institutional projects.

View Bio
VN
Gaming + Casinos
Varun Nayak

Gaming analytics, casino economics, and advanced modeling for large-scale gaming and resort operations.

View Bio
DS
Outsourcing + Offshoring
David Schnitt

Enterprise financial infrastructure, outsourcing strategy, and scalable finance operating models.

View Bio
Restaurants + Nightlife

B Brian Martin

B Brian Martin is the founder of AnalysisLAB and leads the firm’s work in restaurant and nightlife economics, capital structuring, and financial command systems for restaurants, nightlife, hotels, and F&B.

His experience spans development underwriting, operating analytics, capital formation, and financial architecture for restaurant groups, nightlife venues, and experiential operators. Through AnalysisLAB, he focuses on translating complex financial and operational data into disciplined decision frameworks that guide capital deployment and performance management.

Coverage
  • Restaurant operating economics
  • Nightlife and experiential venues
  • Capital structuring and development finance
  • Financial command systems
Academic Background
  • M.S., Business Analytics (with distinction) — Texas A&M University–Commerce
  • Postgraduate Certificate, Data Science & Business Analytics — University of Texas at Austin
  • B.S., Management (Accounting & Finance), minor in Economics — University of Massachusetts Boston
  • Congressional Nomination from the Honorable Brian J. Donnelly and 3Q Candidate for Appointment to the United States Military Academy, West Point (Class of 1986)
Hotels + F&B

Dr. Afshin Kateb

Dr. Afshin Kateb contributes expertise in hotel development, asset strategy, and large-format F&B operations.

His background spans hotel finance, asset management, and investment structuring for hotel and mixed-use projects. Within AnalysisLAB he extends that lens into large-format F&B — venues, stadiums, and institutional food service operations where the capital structure and performance economics share more with real estate than with restaurant operations.

Coverage
  • Hotel asset strategy
  • Hotel development economics
  • Hotel investment structuring
  • Mixed-use hotel development
  • Large-format F&B operations
  • Venue & institutional food service
Academic Background
  • Doctorate in Business Administration (DBA) — Grenoble École de Management, France
  • MBA — Pepperdine University
  • B.S., Accounting — Woodbury University
Gaming + Casinos

Varun Nayak

Varun Nayak brings extensive experience in gaming analytics, casino economics, and advanced modeling for large-scale gaming and resort operations.

His work focuses on applying quantitative analytics and modeling frameworks to optimize gaming performance, revenue strategy, and operational decision-making within resort and casino environments.

Coverage
  • Casino and gaming economics
  • Resort analytics and modeling
  • Revenue optimization
  • Advanced data modeling
Academic Background
  • MBA — UCLA Anderson School of Management
  • M.S., Computer Science — University of Cincinnati
Outsourcing + Offshoring

David Schnitt

David Schnitt contributes expertise in enterprise financial infrastructure, outsourcing strategy, and scalable finance operating models.

His experience centers on designing financial architectures and governance systems that support operational scale, financial reporting integrity, and efficient accounting operations.

Coverage
  • Finance operations architecture
  • Accounting outsourcing models
  • Governance and reporting systems
  • Financial infrastructure design
Academic Background
  • MBA — University of Michigan
  • B.A. — Cornell University
  • CPIM Certification — American Production and Inventory Control Society

BBM

Restaurants & Nightlife

B Brian Martin

Founder of AnalysisLAB. Restaurant and nightlife economics, capital structuring, and financial command systems.

AK

Hotels & F&B

Dr. Afshin Kateb

Hotel development, asset strategy, and large-format F&B operations for hotel, mixed-use, venue, and institutional projects.

VN

Gaming & Resorts

Varun Nayak

Gaming analytics, casino economics, and advanced modeling for large-scale gaming and resort operations.

DS

Finance Operations & Outsourcing

David Schnitt

Enterprise financial infrastructure, outsourcing strategy, and scalable finance operating models.

LAB Fellows

A network of specialists.

Contributing expertise to AnalysisLAB research and client mandates.

AnalysisLAB maintains a network of independent collaborators and subject-matter specialists who contribute to research initiatives and select advisory engagements across areas such as data science, hotel and F&B operations, development economics, and capital markets.

Senior leadership. Institutional research.

Advanced analytics.

AnalysisLAB operates as a concentrated advisory practice where senior leadership, institutional research, and advanced analytics combine to guide capital decisions and operational performance across restaurants, nightlife, hotels, and F&B.

Engage the LAB Council

Work with senior leadership from day one.

Every AnalysisLAB engagement is led directly by a member of the LAB Council. Not assigned to a team. Not delegated down.